Review: sulwhasoo perfecting cushion ex + swatches of all 10 shades
A detailed review of the Perfecting Cushion EX foundation from the Peach Blossom Spring Utopia collection by the Korean brand Sulwhasoo with, in addition, a brief history of the cushion technology.
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At a glance
A detailed reviews of the Perfecting Cushion EX foundation from the Peach Blossom Spring Utopia collection by the Korean brand Sulwhasoo with, in addition, a brief history of the cushion technology.
8 min read
A brief history of ‘cushion technology’:
The Korean cosmetics group AmorePacific, which owns the brand Sulwhasoo, started research for manufacturing its first cushion foundation in 2007.
The group’s original goal was to lớn develop a multifunctional sunscreen hàng hóa that would be easier lớn transport và apply (and reapply) during the day than conventional products in tubes, jars or pump bottles.
The cushion foundation is indeed a 3 trong 1 hybrid product: sun protection, foundation, and skin care sản phẩm in the same formula. All that in a compact, practical, easy lớn carry packaging.
The cushion foundation is a logical continuation of the BB cream trend và it was first marketed in Korea as its lightweight version, ideal khổng lồ use during the summer (also because you can easily reapply it to lớn keep a good sun protection throughout the day).
But it soon became clear to marketers that Korean users preferred compact cushions khổng lồ BB creams because of their ease of use & their light, natural, glowy coverage.
To make their cushion, AmorePacific claims lớn have conducted over 3,600 tests with 200 different types of sponges, ranging from latex used in bedding to lớn the type of material used khổng lồ make bath sponges. They finally choose a polyurethane foam/sponge.
In March 2008, the group launched its first cushion for theirIOPE brand. This was the first original compact cushion foundation & also an immediate success! It’s still a bestseller; one is sold every 30 seconds on the Asian continent.
The company has since continued with its research và continuously improved the công nghệ and chất lượng of its cushions with more than 15 reformulations since its first launch.
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AmorePacific has filed more than 400 patents in Korea, China, Japan, Europe and the United States around its cushions technology. Many Western brands also have their cushions manufactured on AmorePacific’s production facilities in Korea (this is the case for Dior, for example).
The công nghệ behind AmorePacific cushions is indeed very specific. Among other things:– they have a fresh effect when you apply them because the liquid product formula contains cold air and the cushion sponge is also cooling,– the cold also has a role in preserving the skincare active ingredients contained in the product formula,– the puff used to apply the sản phẩm collects the right amount of product và allows khổng lồ apply it evenly on the skin,– the same sponge is made so as not khổng lồ be too absorbent, unlike a conventional sponge which tends to lớn retain too much product, which can generate a significant waste,– the packaging of the compact is equipped with a seal khổng lồ prevent evaporation of the formula (AmorePacific cushions often dry less quickly than those from their competitors).
At the moment, AmorePacific still keeps a near-monopoly of this giải pháp công nghệ but this could change quickly. Indeed, these last months, the group had to lớn face a lawsuit against several Korean companies that want lớn use this giải pháp công nghệ to manufacture cushions and challenge the validity of some of the patents held by AmorePacific. The case is still ongoing at the time I’m writing this article.
Product presentation: Sulwhasoo Perfecting Cushion EX
The Sulwhasoo Perfecting Cushion is a cushion foundation. It’s one of the bestsellers of the brand. This is the latest reformulation of this product, released in November 2017, the EX version. The sublime packaging is a limited edition from the Peach Blossom Spring Utopia collection celebrating spring in collaboration with renowned Korean artist Seo Hana.
As I said earlier, the cushion foundation is a 3 in 1 hybrid product: make-up, skin care and sun protection.
The Sulwhasoo Perfecting Cushion EX has an SPF of 50++ PA++++ to protect the skin against UV rays. The UV filters it contains are mineral filters (zinc dioxide & titanium oxide). I already talked about it in my article about the sun protection, I don’t think that a cushion foundation alone is enough to lớn provide sufficient sun protection but it can complement the sunscreen you applied in the morning and it’s also very good for touch-ups during the day.
The brand also praises the skincare qualities of this cushion, thanks in particular, khổng lồ the Schizophyllum mushroom which deeply moisturizes the skin và reduces the visible appearance of wrinkles. It also contains other ingredients such as niacinamide, hyaluronic acid but also plants, roots và herbs extracts, which are the signature of the Sulwhasoo brand.
Indeed, the passion for traditional Korean herbal medicine is at the heart of the Sulwhasoo brand. The use of herbs, plants, & roots for healing is an ancient practice in Korea, where there are many traditional hanbang doctors (= the name of this medicine).
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Finally, Sulwhasoo Perfecting Cushion EX is mainly a makeup product for the complexion. The brand describes a light but with coverage formula, with a satin finish that gives radiance lớn the skin and is also long-lasting.
The Perfecting Cushion EX is available in 10 shades in its classic version. Unfortunately, the limited edition Peach Blossom Spring Utopia version is only available in 2 colors (21, a light pink and 23, a light neutral), probably because the brand mainly targets the Asian market with this collection. Frankly, it’s a shame & Korean brands still have a long way lớn go on the road lớn inclusivity! Crossing my fingers that it will change soon & that their distribution into different markets will push them to lớn include more shades for darker skin tones!
