Lancôme La Vie Est Belle Eau De Parfum

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Released in 2012, La Vie Est Belle from the Lancome house has been a top-seller since it was launched with a timeless marketing chiến dịch headed by the actress, Julia Roberts.

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The Inspiration & Production

The idea and inspiration behind the scent were to lớn create a timeless, classic fragrance that would appeal lớn women for its simplicity and ease of wearing throughout day & night.


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The process of production was not a fast one as the skills of three perfumers were combined to work on a scent which is fruity & floral with a sense of Oriental mystery to lớn its finishing notes.

The Fragrance Notes of La Vie Est Belle

Top Notes

The construction of Lancome’s La Vie Est Belle is based on a series of simple, sweet vị trí cao nhất notes which provide a crisp, clear starting point for this floral fragrance.


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The top two notes of the scent are pear và black currant, which are first noted when the scent is sprayed for the first few minutes.


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The fruity đứng top notes of the scent allow for a sweet start khổng lồ the fragrance with the pear odor drifting across the start of the fragrance followed by a surge of blackcurrant scent.

Middle Notes

Following the emergence of the vị trí cao nhất notes, the middle payer of this effortlessly sweet và fruity fragrance comes through a few minutes after the first application.

This layer is where the floral nature of the fragrance bursts into life và heads khổng lồ the fore. In the middle layer of La Vie Est Belle is the point when the combination of fruity và floral comes together in its major form with the used of orange blossom as a key ingredient.

The orange blossom slowly gives way to lớn other floral scents including hints of jasmine & iris which push towards the đứng top of the scent in its middle layer.


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Key Note

To many experts, the use of iris is the key ingredient in La Vie Est Belle as this provides the bridge between the top, middle, & base layers.

Base Notes

Finally, the base layer of this fragrance from Lancome emerges with more layers of sweetness with praline included at this layer for a long lasting màn chơi of sweet scent.

The sweetness which runs through each layer of this scent continues at the base layer with vanilla adding lớn the classic sweet style of this timeless scent which has been expertly created khổng lồ reflect the classic nature of the brand.

At the base layer of this scent, the final odors lớn emerge are those which showroom a little Oriental mystery to the fragrance. The final scents to lớn emerge are tonka bean and patchouli as they maintain their scent throughout the day.

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The Perfumers

Lancome’s La Vie Est Belle was created as a team effort with three expert perfumers working together to lớn create this stunning fragrance which brings together many timeless scents.

Among those who worked on the more than 5,000 attempts at creating La Vie Est Belle was Olivier Polge, who is now the head of perfume creation at the legendary Chanel.

Prior to lớn his move khổng lồ Chanel, Polge worked with the International Flavors and Fragrances group where he developed fragrances for Lancome, Dior, và Paco Rabanne. Experienced perfumer, Dominique Ropion also aided in the development of the fragrance to showroom to his own impressive danh sách of clients which includes Dior and Givenchy.


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La Vie Est Belle’s Achievements

The awarding of the Master Perfumer name is something reserved for only the best fragrance developers, of whom Anne Flipo is one. A consistent collaborator with Dominique Ropion, Anne Flipo has worked with Burberry, Chloe, and Jimmy Choo to develop high-quality, best-selling fragrances.

Longevity

Lancome La Vie Est Belle is a long-lasting fragrance that can make its mark throughout a day & evening without the need for consistent reapplication.

Lasting over eight hours, the fragrance was created for women và is a scent suited lớn daily wear around the office or for lunch meetings. Not only is this impressive scent well known for its easy daytime scent, but it also has enough complexity & floral scents khổng lồ its formula khổng lồ allow it khổng lồ be a hit at more formal, evening events.


By crossing over the border of day khổng lồ night, this scent becomes a popular option for any time of the day or night.

What’s Behind the Marketing?

The marketing campaign for the launch of Lancome’s La Vie Est Belle was one of the most popular and has been fronted by the actress Julia Roberts since the launch of the fragrance in the Fall of 2012.

The impressive nature of the marketing campaign was aided by the inclusion of the respected photographer và film director, Tarsem Singh who has been working with the brand since the launch of the fragrance.

Not only has the marketing chiến dịch for the fragrance been developed khổng lồ reflect the timeless nature of the scent & the brand it represents. Lancome has remained true to the initial perfume bottle kiến thiết it developed in 1949 with its heavy base và a large metal stopper covering the spray applicator beneath.


The Packaging

The design of the bottle has been developed lớn reflect the classic nature of the scent within with its clean lines and heavy base showing the impressive nature of the scent within.

The feminine aspects of the scent are also reflected in the fact the bottle provides a pink màu sắc to the liquid within which allows the user khổng lồ feel they are part of an impressive brand developed over a long period of time.

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Perfecting the fragrance, marketing, và packaging of the fragrance for over three years, the La Vie Est Belle fragrance has been a success since it was first launched in 2012 & relaunched in 2017.