Learn How To Write A Review Of Literature


What’s the first thing you vì chưng when you find something online and can’t quite decide to make the purchase? That’s right, you vì a little digging and read online review.

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Sure, you can go khổng lồ the trang web of the manufacturer to lớn get more info. But it is thanks khổng lồ people who take the time to sit down and write a review or record one on video that we are able to lớn learn about a product’s nuances that the manufacturer conveniently does not tell us about. As a result, we are able lớn make informed, rational decisions.

Truth be told, everyone who writes online Review as a force of habit is really helping improve sầu consumer culture. Besides letting brands know that something’s off about their offering, Reviews also warn customers of possible hidden pitfalls and help them find exactly what they’re looking for in the vast sea of competing options.

So, let’s embark on a journey to lớn figure out how to lớn write a great Đánh Giá, what to lớn mention in it và what best-practice examples lớn alặng for.

Why people write reviews

In a nutshell, people leave sầu reviews for two main reasons: either they are extremely satisfied with their experience or it was an absolute disaster.

This assumption is confirmed by online Review platform Trustpilot that analyzed why people write reviews & identified 5 main reasons behind it:

Express disappointment if the experience of using the product/service was negative;Praise the company if the experience was positive sầu và therefore help its development;Express feelings and draw inspiration from the nhận xét process;Get recognition và gratitude for knowledge/experience/taste;Get the feeling of community và be able lớn mô tả personal experiences with others.

Interestingly, this coincides with the reasons why people read nhận xét. Consumers understvà that Reviews are written with honesty và passion, và turn to lớn them as a credible source of information. The đánh giá community is a self-serving one that ultimately aims to better inform future consumers.

What makes a great review

Now, if you’re thinking that there is a one-size-fits-all đánh giá structure, you’re in for a disappointment. Everything really depends on the nibít, the goal of the Đánh Giá, the author’s writing style & a number of other factors.

However, we can highlight key features that will help your Review become useful to lớn others, and will help you not waste your time in vain.

Give your personal opinion

Keep in mind that your đánh giá should only be about your own experiences—no one really wants lớn hear how many people face the same issue or if your friover ran into lớn difficulties. So, be honest in what you say and only write review if you personally bought or used the reviewed product or service.

As a rule of thumb, alặng lớn address specific situations. Perhaps you ordered a meal at a restaurant & had lớn wait for it too long for no apparent reason. Or maybe you managed to get a discount at a hotel because you struchồng the right chord with the receptionist. Whatever you bởi, don’t be afraid lớn make assumptions in your review because, at the end of the day, your readers will benefit from them.


Provide details and images

Avoid being general in your wording và try lớn include as many details as possible. Depending on where you post your đánh giá, you will have different guidelines & requirements. For example, Google offers clear guidelines on the type of nội dung that can be published in its đánh giá, và so does Amazon regarding its customer Reviews.

Add photos và videos to your Đánh Giá when appropriate. Nowadays, everyone’s got a điện thoại device of some sort that can be used as a camera. Visual aid helps everyone who reads your Đánh Giá get a clearer picture of the issue you are addressing. And if you have sầu an image or a đoạn Clip in your nhận xét, a lot more people are likely to lớn take notice of it.

Focus on specific details in the review that are relevant only khổng lồ the matter at hvà. Ideally, you want readers khổng lồ understvà your situation as if they are in your shoes. Your review should include details lượt thích how often you visit the business or order the product/service, how long you usually have sầu to wait khổng lồ be served, & don’t forget to mention not only the chất lượng of the product, but also of the service. For example, if you had to lớn wait for a while before being served at a restaurant, the đánh giá readers will want to know the time of day when everything happened, if the restaurant was overcrowded, if the staff ignored you or was rude, and so on.

Another piece of advice is avoid getting personal and writing staff names in your Reviews. Sure, it is tempting khổng lồ praise a particular waiter at a restaurant or criticize a hostel administrator by telling others that they are no good. But if you vì this & the waiter or hostel administrator gets fired or promoted as a result, your nhận xét will no longer be relevant.

For this reason, it’s best lớn omit all names and concentrate on the overall experience you got when using the reviewed product or service. Some Đánh Giá platforms won’t even allow you to include names in them & will replace them when moderating reviews.

Here are examples of two house cleaning Review where one includes the names of the cleaning team & the other one doesn’t:



As you can see, the latter nhận xét doesn’t distract you from the main point by focusing only on the specifics of the provided service. But after reading the former reviews, I personally get the feeling that I want Danielle and Annie lớn bởi vì my cleaning for me and no one else.

Include personal information

Verify your identity, if possible. Although this method may not be completely suitable for every situation, it does instil confidence in the fact that your comment will stand out và that no one will doubt its authentithành phố.

Use your real name và liên hệ information to lớn build up your review’s credibility. That way, if your review’s readers have sầu any follow-up or counter questions, they can reach out lớn you for help. Moreover, if one of the goals of your reviews is lớn get a response from an organization or a staff member, then you simply must provide your tương tác details along with the nhận xét.

Again, I want to emphakích thước that this tip is not relevant for all situations because sometimes you need khổng lồ maintain your anonymity to avoid getting punished, for example, by your employer or to lớn remain anonymous khổng lồ your neighbors or acquaintances if you are reviewing something in a small local community.


Add a danh sách of pros and cons

Don’t forget that every story has two sides to lớn it lượt thích a coin. But, unfortunately, positive Đánh Giá almost never get any answers or replies, plus the readers themselves may be skeptical about such Đánh Giá.

In turn, negative sầu đánh giá get far more scrutiny. Indeed, bad nhận xét can be rather helpful if you manage lớn point out exactly why your story turned out the way it did và if you bởi your best khổng lồ put yourself inkhổng lồ the other party’s shoes.

Of course, sometimes there is no excuse for poor or substandard service, but if you try to lớn show a little empathy and understanding, your Đánh Giá will have a better chance of being perceived as credible—even if the reader ultimately chooses not khổng lồ do business with the reviewed business.

The proper and reasonable thing to vị in your đánh giá is indicate both the advantages và disadvantages of the reviewed product/service. If you need time khổng lồ sort out your thoughts và look at the situation from every possible perspective sầu, make sure lớn vì so. Don’t write in a fit of anger after you’ve reached your boiling point as this will lower your chances of being helpful.

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Know your grammar và show respect

Since your nhận xét will be read by others, make sure they are easy lớn read. Don’t capitalize the entire text, use complete sentences, refrain from using exclamation marks &, most importantly, insults & profanities.

So, check your grammar & spelling before posting your Review. Even if you are posting your review anonymously, write as if each nhận xét is addressed khổng lồ you. Think about the emotional response it will evoke. Does it contain information that you find useful? Everything should be written within reason và ngắn gọn xúc tích, and be consistent even if you had terrible service at a store or if a sản phẩm manufacturer refused lớn replace faulty goods.

Summing it up, a great reviews should:

Be useful to othersContain essential informationReveal your story’s pros và consObserve sầu grammar rules, andNot offover others

The anatomy of a great review

Of course, it all depends on your goal, but if the perfect nhận xét could be put together piece by piece, it’d look something lượt thích this:

Name of service provider/restaurant/store

Pros và cons: be simple, on point và concise. Use two khổng lồ three words lớn highlight the most important parts of your experience.

Your story in detail: include information such as time, date, location, & so on, as well as the story itself, presented on your behalf. Additionally, try lớn put yourself in the shoes of the reviewed business & share your thoughts on why everything turned out the way it did.

Conclusion: comment on the outcome of the situation in a neutral tone and say how it was (or wasn’t) resolved.

You can post your nhận xét on the business pages of restaurants on social media, on special review portals & even on the websites of the companies themselves. From there on, it all really depends on what you want to achieve with your Review & the feature capabilities of the sites you are writing your Reviews on.

Where Reviews can be posted

The main driving forces in the world of Reviews are your usual suspects: social truyền thông networks like Facebook, đánh giá platforms like Trustpilot, Yelp và G2, Google, & YouTube.

Cliông chồng Yes khổng lồ start creating your Reviews, and pay attention that you need to lớn write at least 25 characters in order to lớn publish the nhận xét. On top of that, Facebook also offers a lot of quick answers you can checkmark to lớn make it easier for people to lớn quickly understvà the gist of your reviews.

Unlike Instagram or Twitter, LinkedIn also has a dedicated feature for customers khổng lồ write Review. On Instagram and Twitter, you can still get your message across by tagging the page of a business in your posts.

nhận xét platforms

If the company you want to Đánh Giá has registered an account on a review site, you can add your feedbaông xã on its products/services right on their page.

Typically, you need to lớn sign up on a Đánh Giá platkhung & fill out the offered feedbaông chồng form khổng lồ leave a review. Most review sites allow you lớn build up your reputation as an expert reviewer by leaving more and more reviews.

Here are some of the most popular đánh giá platforms you can work with:

AmazonYelpTripAdvisorG2TrustpilotBazaarvoiceYotpoReview.ioShopper ApprovedFeefoBirdeyePodiumPowerReviews

Other nhận xét platforms

Besides using social truyền thông & Review platforms lớn publish your review, there are several other places you can vì chưng this. For example:

Google My BusinessGoogle MapsVideos and comments on YouTube và other video hosting platforms like Wistia, Vidyard & VimeoBlog comments and dedicated trang web pages of businessesNibịt & local forums

How we handle Review at SE Ranking

As you may have sầu already guessed, the main purpose of a good Reviews is to lớn benefit readers & to lớn bring them value. On top of that, it can also encourage the reviewed business to make positive changes.

In this regard, we at SE Ranking are lucky khổng lồ have sầu amazing customers who are kind enough to regularly provide feedbaông xã on our tools, be it via our blog or social truyền thông comments, tư vấn tickets & chats, or third-các buổi party platforms lượt thích Trustpilot, G2, và the lượt thích.

How we và our customers benefit from reviews

1. We get feedbachồng from our customers & are able khổng lồ react quickly. For example, we’ve had customers who didn’t know they could track their từ khóa rankings not only in organic, but in paid search as well. One of such customers decided to write a review saying that everything is great on our platsize, but they wouldn’t recommover it because iе doesn’t have any keyword rank tracking capabilities. So, we reached out khổng lồ this customer và pointed out to lớn them that we bởi vì have sầu the rank tracking feature và showed them how it works. As a result, we got a satisfied và loyal SE Ranking Ambassador.

2. We monitor user Review for improvement & development ideas. Every year, we ask our customers khổng lồ make a wish telling us how we can make our platkhung better. We then process them and add them lớn our roadmap for the year. And we make sure to vì it publicly online. Some customers, for example, ask us for new Google databases for analyzing competitors, others need additional functions in the Website phân tích và đo lường tool or they wishfully ask us to lớn increase trương mục limits. Whatever their wish may be, we collect all of them and gradually roll them out with every new platsize update. Ultimately, everyone who makes a wish becomes an ideological “developer” of our tools and gets the opportunity khổng lồ experience the improved service firsthvà.

3. We show our customers we care. We respond to their feedbachồng, improve sầu the user experience, &, in turn, they continue doing business with us from year to lớn year. Earning this kind of loyalty is vitally important khổng lồ any business và is extremely valued at SE Ranking.

By the way, if you too want khổng lồ participate in the development of SE Ranking tools, we encourage you lớn help us become better by sharing your experience.

Let us know what you think of our SEO platkhung by reviewing us on Trustpilot. What vị you like about SE Ranking? What could be improved? Is there a tool or feature you specifically need? We’d love to hear your thoughts, so giới thiệu away.

BONUS: How khổng lồ encourage people lớn leave sầu reviews

The biggest question is how bởi vì you get customers lớn write awesome reviews online for your business. Here are proven tips recommended by experts:

Directly ask your customers for Đánh Giá (ideally, automate the process)Target satisfied customersMake the Đánh Giá request personalSay why nhận xét are important for your businessMake it easy for people to write đánh giá (create a step-by-step how-to lớn video)Offer an incentive sầu like a voucher thẻ or throw in a gift with the productFollow up on your requests

However, one of the most important factors in boosting the number of nhận xét you get is providing an exceptional product or service. If you think about it, if your offer is terrible, you probably won’t even need khổng lồ ask for Đánh Giá.

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If you are just reading our blog and are not yet familiar with the platform, you can kiểm tra it out for 2 weeks absolutely không tính phí. If you run into lớn any difficulties và need help figuring things out, our tư vấn team is always eager to lớn help.

What is your experience with writing or working with customer reviews? We’d love to lớn hear all about it, so spill the beans in the comments section below!